# Sales calls to content briefs

Finds the questions buyers asked on last week's sales calls, checks how many people search for them on Google, and turns the top three into content briefs. Gong can refuse to list calls by date, and then the run stops and says so.

## Steps

1. Lists the week's calls and keeps the ones whose titles hold your words. If Gong refuses the list, the run stops there
2. Keeps the calls with prospects and drops client, internal and unclear calls
3. Reads every page of each call and notes the buyers' questions, with no names
4. Checks monthly searches for 3 or 4 searches on each of the top 6 topics
5. Shows the top 5 sites on Google for each of the three picks

## Sample outcome

> Example: for a made-up brand, Brightloop, 11 calls matched by title, 8 kept and read, 14 topics found
> Example: "how long does setup take" came up on 5 calls, 320 searches a month
> Example: brief "What setup really takes in week one", 6 headings, 2 claims to check

Page: https://gateway.singlebrain.com/workflows/sales-calls-to-content-briefs
Setup instructions for agents: https://gateway.singlebrain.com/llms.txt?workflow=sales-calls-to-content-briefs