Workflows / SEO, Marketing

Why did traffic drop?

Was it Google, paid, or a broken tag? It splits the drop by channel, page and query to find out.

Analytics & Search Console SEO research
Try this workflow
The promptFrom 3 credits
Traffic to [your website] dropped around [roughly when it dropped]. Work out why.

1. Use list_ga4_properties, then run_ga4_report to compare sessions by default channel group and by landing page for the 14 days before and after [roughly when it dropped].
2. If organic fell, use list_gsc_sites and run_gsc_query to compare clicks, impressions and average position by query and page for the same windows.
3. For the five queries that lost the most clicks, use dataforseo_serp_google to see what ranks now.

Tell me which explanation the data supports: a ranking loss, lower search demand, a paid or referral change, or a tracking break (sessions fell but Search Console clicks did not). Rank the causes by sessions lost, show the evidence for each, and say what to check next.

Before you start, ask me for anything in square brackets. Use my SingleBrain Gateway tools for this, such as list_ga4_properties. Only use numbers the tools return. If you cannot see SingleBrain tools, stop and tell me to connect SingleBrain Gateway at https://gateway.singlebrain.com first.
Open in Claude
What it does, 3 calls
01Breaks sessions down by channel and landing page, before and afterAnalytics reportFree
02Checks whether organic clicks or impressions fell, and on which queriesSearch performanceFree
03Checks who ranks now for the queries that fellGoogle rankingsfrom $0.0030
One runFrom 3 credits ($0.003)
You get, an example

The likely causes, biggest first, with the numbers behind each and what to check next.

Organic sessions fell 22%. Paid and direct are flat
Search Console clicks fell with them, so it is not tracking
4 of the top 5 losing queries now show an AI Overview above position 1
✓ It reads your data and changes nothing, and every call shows up in your activity log.

Example only. Not customer data.