# Why did traffic drop?

Was it Google, paid, or a broken tag? It splits the drop by channel, page and query to find out.

## Steps

1. Breaks sessions down by channel and landing page, before and after
2. Checks whether organic clicks or impressions fell, and on which queries
3. Checks who ranks now for the queries that fell

## Sample outcome

> Organic sessions fell 22%. Paid and direct are flat
> Search Console clicks fell with them, so it is not tracking
> 4 of the top 5 losing queries now show an AI Overview above position 1

Page: https://gateway.singlebrain.com/workflows/traffic-drop-diagnosis
Setup instructions for agents: https://gateway.singlebrain.com/llms.txt?workflow=traffic-drop-diagnosis